Our industry was one of the first to utilize the power of the internet. Instead of potential guests calling and asking for a brochure to be mailed to them, they can now go online and see pictures of all our rental homes and condos at the Lake of the Ozarks instantly! Can you imagine waiting a "week" to get a brochure with just a few pictures, no videos and no virtual tours? This revolutionized the way people shop for vacation rentals and by virtue changed the way our industry advertises.
In 2008, if you searched for "vacation rental homes Lake of the Ozarks," our website was coming up around page nine or ten. Today, I performed the same search and our website came up on the first page in the number 10 slot. I would like take the credit for that, but my thanks must go to the great staff at MSW Interactive Designs. When they say that they "Put the Web to Work for You" they really mean it! We even ranked higher than the Lake Ozark CVB website and most of our competitors!
So if you want to increase your Lake of the Ozarks vacation rentals, look at which websites are ranking the highest and then place your ad. You budget is going to dictate which and how many sites you can afford to advertise on. As a large company, we typically spend $20K to $30K annually on internet based advertising, but even a small budget of $300 to $1K can net you a good number of rentals if you just have one or a few properties.
Russell Burdette is the owner of Your Lake Vacation, a professional vacation rental management company at the Lake of the Ozarks since 1986. If you would like more information on renting your home or condo as a vacation rental, please call 573-365-3367 or email russell@yourlakevacation.com.
For more information please call us toll free at 1-877-284-0267!!
4571 Osage Beach Pkwy, Suite A
Osage Beach, MO 65065
Local - 573-365-3367
Fax - 573-365-5076
Osage Beach, MO 65065
Local - 573-365-3367
Fax - 573-365-5076
